Mascom Wireless launched new products aimed at reducing financial and logistical burden of setting up business in Botswana.

The new products which include, Hosted PBX, SIP trunking and bulk SMS services. Hosted PBX (Private Branch Exchange) is a cloud-based phone system solution through which telephony solutions are accessed entirely over an internet connection allowing easy switching of telephone systems via a cloud hosted network.

Mascom Communications and Content Development Officer, Tirelo Kooagile explained that the new service offering will also include an alternative to the traditional PABX system used by call centres and medium to large businesses.

“Through these new offerings, customers will be allowed to service their clients in a new, cost effective and efficient manner. Mascom is proud to be launching the new services which will drive empowerment and growth of businesses in Botswana, especially given the current global economic challenges.”

He said the SIP (Session Initiation Protocol) trunking connects the existing on-premises PBX equipment to the internet offering an instant upgrade to the systems with a move from copper-based connections to internet-based connections which are more efficient and reliable.

“Our new SIP offering will allow clients to make voice calls (VOIP: Voice over Internet Protocol), video conferencing, instant messaging, media distribution over the internet.” Bulk SMS Service will allow customers, small to large corporates including those on prepaid services, the ability to send bulk SMS messages to their clientele from the comfort of their offices anytime and from anywhere.

“Customers will be able to create their own accounts, fund and manage their spending as they send SMS based messages to their customers to provide alerts or market their businesses. Customers will also control when they send these messages, the source address to be used and monitor the effectiveness of their SMS communication all by themselves,” explained Kooagile.