CCBB corrects mislabeling on Fanta Orange cans
Coca Cola Beverages Botswana (CCBB) has taken action to correct labeling errors on the 330ml Fanta Orange cans that are distributed and sold in Botswana.
The Fanta Orange cans were imported from South Africa and relabeled with stickers placed over the primary packaging nutritional value information. CCBB Commercial Director, Richard Muturi said the cans were originally meant for the South African market.
“We acknowledge that the placement of this sticker is an incorrect labeling practice and we have therefore taken urgent remedial action to replace the affected stock with correctly labeled product,” said Muturi. In a statement, the company said the Fanta Orange beverage in cans is safe for human consumption as it was produced following the correct manufacturing and quality processes, including the relevant standards applicable in Botswana.
“CCBB can confirm that the stickers placed on the Fanta Orange cans reflect the nutritional information of the product inside the can,” states the company. Muturi said they are addressing the issue with the urgency it deserves.
“We apologise for any inconvenience or concern this may have caused. We are taking this incident very seriously and working quickly to address the issue and ensure it does not happen again. The issue at hand is merely of an incorrect labelling process having been applied rather than one affecting the quality of the beverage which remains safe,” Muturi explained. CCBB is a subsidiary of Coca-Cola Beverages Africa (CCBA).
CCBA is the eighth largest Coca-Cola bottling partner worldwide by revenue and the biggest on the African continent, accounting for about 40% of all Coca-Cola volumes sold in Africa.