Lack of enthusiasm stalks athletics events

FNB Golden Grand Prix organizers have raised concern over the impact of rising fuel prices on spectator turnout, as preparations intensify for one of the country’s premier athletics showcases, slated for April 25.Speaking ahead of the event, FNB GGP spokesperson Calistus Kolantsho acknowledged that the recent fuel hikes are not only affecting ordinary citizens but are also placing a strain on event organizers.“Fuel increases are a threat not just to Botswana but globally. As organizers, we are directly affected, from flights to local transport for athletes and officials,” Kolantsho told this publication in a telephone interview this week.The Grand Prix, which traditionally attracts international athletes along with their support teams, is already operating under financial pressure. Organizers had set a budget of P11 million but have fallen short in securing sufficient sponsorship.“We are bringing in international athletes who travel with their management and supporters. All of this increases our costs, and with limited sponsorship, it stretches our budget significantly,” he added. Orange National Championships recently concluded with noticeably low spectator turnout, an unusual scene for a competition of its stature. This has raised questions about whether the same trend could affect the upcoming Grand Prix.Kolantsho admitted there is some level of concern but remained cautiously optimistic.“We are a bit worried about attendance, but we believe it will not be as bad. We have intensified our marketing efforts across multiple platforms,” he said.He added that they have rolled out electronic and static billboards across Gaborone, complemented by social media campaigns, word-of-mouth promotion, and activations in shopping malls to boost awareness.Another challenge he pointed out is public confusion surrounding the event’s status. “Some spectators mistakenly believe that the Golden Grand Prix has been replaced by the upcoming World Athletics Relays.”However, Kolantsho was quick to dispel the misconception. “The Golden Grand Prix is here. We are currently unveiling the athletes we have invited, and Batswana should know that this event is still taking place,” he emphasized.Despite the economic pressures and recent attendance concerns, organizers are banking on the event’s strong legacy and local support base. “Batswana have always supported this event over the years, and we believe they will not disappoint us,” Kolantsho said.Beyond athletics, the Grand Prix plays a significant role in promoting the country on the international stage while creating business opportunities for local vendors and stakeholders.

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Lack of enthusiasm stalks athletics events