The All-New Land Cruiser Prado is a masterpiece in motion
Toyota has once again raised the bar with the launch of the all-new Land Cruiser Prado. This latest iteration combines the legendary strengths of quality, durability, and reliability with cutting-edge technology and design, making it the ultimate vehicle for both on-road and off-road adventure.
With the new Prado, Toyota designers went for a fresh retro modern look that is guaranteed to pull customers into their dealership. The Prado has it all, being presence, and head turning square design that should make it stand out in the fiercely competitive SUV market. A departure from the smooth aero dynamic look of its predecessor, the new model is a throwback to the Legendary Land Cruiser Design and ruggedness from the 80s and early 90s. Combined with efficient and high tech engine technology of modern Toyota engines, the Prado is positioned to be a winner in the midsized SUV segment. The new LC Prado takes the competition directly to credible premium SUVs rivals like the Land Rover Defender, BMW X5, Audi Q7 and the Mercedes Benz GLE.
Engineering Excellence The new Land Cruiser Prado is built on Toyota’s New Global Architecture GA-F platform, providing a robust foundation for increased rigidity, superior ride quality, and exceptional handling. This model introduces electric power steering and a new disconnecting anti-roll bar system, enhancing both comfort and control. The re-engineered 2.8-litre turbodiesel engine paired with an 8-speed automatic transmission promises a smooth yet powerful driving experience.
Design that Commands Respect Drawing inspiration from the rich heritage of the Land Cruiser, the new Prado boasts a strong, purposeful design, its body-on-frame construction and robust styling project reliability and strength. The classic silhouette, characterized by a long bonnet, upright windscreen, and distinctive trapezoidal wheel arches, pays homage to the iconic Land Cruiser models of the past while incorporating modern design elements.
Interior: A Blend of Functionality and Luxury Inside, the Land Cruiser Prado is designed to cater to both the driver and passengers with high-quality materials and a focus on durability.
The instrument panel features strong horizontal lines, enhancing the sense of space and visibility. The new digital instrument display and multimedia system offer intuitive control and easy access to information. Seating up to seven passengers, the Prado ensures comfort with power-adjustable front seats, generous legroom, and versatile cargo space.
A Heritage of Reliability The Land Cruiser’s legacy dates back to 1951 with the Toyota BJ, which set the standard for off-road capability by becoming the first vehicle to reach the sixth station on Mount Fuji. Over the years, the Land Cruiser has evolved, earning a reputation for reliability and performance in the harshest environments. With more than 11.3 million units sold across 170 countries, it remains one of Toyota’s best-selling models.
Modern Innovations The new Prado is not just about rugged capability; it also incorporates modern features to enhance the driving experience. Aerodynamic detailing, such as deformable spats and chamfered corners, improves performance and maneuverability. Inside, the multimedia system is accessed via a high-definition touchscreen, and controls are designed for ease of use even in challenging conditions.
Chief Engineer’s Vision Chief Engineer, Keita Moritsu emphasized the importance of returning to the Land Cruiser’s roots, focusing on practicality and affordability. “We have changed our perception and believe that this Land Cruiser model should be offered as a practical and affordable off-roader. We resolved that going back to our roots would be core to the Land Cruiser brand going forward,” he explained.
The all-new Land Cruiser Prado is a testament to Toyota’s commitment to innovation and excellence. It seamlessly blends heritage and modernity, offering a vehicle that is both reliable and sophisticated. Whether navigating city streets or tackling rugged terrain, the Land Cruiser Prado is designed to take you anywhere and bring you back safely, embodying the spirit of adventure and durability that has defined the Land Cruiser legacy for over seven decades.
With the new Prado, Toyota designers went for a fresh retro modern look that is guaranteed to pull customers into their dealership. The Prado has it all, being presence, and head turning square design that should make it stand out in the fiercely competitive SUV market. A departure from the smooth aero dynamic look of its predecessor, the new model is a throwback to the Legendary Land Cruiser Design and ruggedness from the 80s and early 90s. Combined with efficient and high tech engine technology of modern Toyota engines, the Prado is positioned to be a winner in the midsized SUV segment. The new LC Prado takes the competition directly to credible premium SUVs rivals like the Land Rover Defender, BMW X5, Audi Q7 and the Mercedes Benz GLE.
Engineering Excellence The new Land Cruiser Prado is built on Toyota’s New Global Architecture GA-F platform, providing a robust foundation for increased rigidity, superior ride quality, and exceptional handling. This model introduces electric power steering and a new disconnecting anti-roll bar system, enhancing both comfort and control. The re-engineered 2.8-litre turbodiesel engine paired with an 8-speed automatic transmission promises a smooth yet powerful driving experience.
Design that Commands Respect Drawing inspiration from the rich heritage of the Land Cruiser, the new Prado boasts a strong, purposeful design, its body-on-frame construction and robust styling project reliability and strength. The classic silhouette, characterized by a long bonnet, upright windscreen, and distinctive trapezoidal wheel arches, pays homage to the iconic Land Cruiser models of the past while incorporating modern design elements.
Interior: A Blend of Functionality and Luxury Inside, the Land Cruiser Prado is designed to cater to both the driver and passengers with high-quality materials and a focus on durability.
The instrument panel features strong horizontal lines, enhancing the sense of space and visibility. The new digital instrument display and multimedia system offer intuitive control and easy access to information. Seating up to seven passengers, the Prado ensures comfort with power-adjustable front seats, generous legroom, and versatile cargo space.
A Heritage of Reliability The Land Cruiser’s legacy dates back to 1951 with the Toyota BJ, which set the standard for off-road capability by becoming the first vehicle to reach the sixth station on Mount Fuji. Over the years, the Land Cruiser has evolved, earning a reputation for reliability and performance in the harshest environments. With more than 11.3 million units sold across 170 countries, it remains one of Toyota’s best-selling models.
Modern Innovations The new Prado is not just about rugged capability; it also incorporates modern features to enhance the driving experience. Aerodynamic detailing, such as deformable spats and chamfered corners, improves performance and maneuverability. Inside, the multimedia system is accessed via a high-definition touchscreen, and controls are designed for ease of use even in challenging conditions.
Chief Engineer’s Vision Chief Engineer, Keita Moritsu emphasized the importance of returning to the Land Cruiser’s roots, focusing on practicality and affordability. “We have changed our perception and believe that this Land Cruiser model should be offered as a practical and affordable off-roader. We resolved that going back to our roots would be core to the Land Cruiser brand going forward,” he explained.
The all-new Land Cruiser Prado is a testament to Toyota’s commitment to innovation and excellence. It seamlessly blends heritage and modernity, offering a vehicle that is both reliable and sophisticated. Whether navigating city streets or tackling rugged terrain, the Land Cruiser Prado is designed to take you anywhere and bring you back safely, embodying the spirit of adventure and durability that has defined the Land Cruiser legacy for over seven decades.
