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On any given day in Setlhoa, Gaborone, cameras click, designs take shape, and strategies are mapped out, not in a corporate high rise, but inside a growing creative hub.At the centre of it, is 27-year-old Ofetotse Scott Makube, a Mmadinare native who has built Scott Productions from a modest deejaying side hustle into a multi layered marketing agency, one that now sits at the intersection of creativity and commerce.His journey is less about reinvention but more about timing the market. “I realised early that clients did not just want a service, they wanted visibility,” Makube says. “That is when I started thinking beyond gigs and into solutions.”Makube’s entry into business was typical of many young creatives; informal, skill driven, and opportunity based. After completing Form 5, he began working as a deejay while later enrolling at Limkokwing University to study Broadcasting and Journalism.While others treated creativity as a side pursuit, Makube saw a pattern, businesses consistently struggling with branding, content, and audience engagement.By 2017, he formalised Scott Productions, initially offering sound hire and deejay services. Within a year, he expanded into photography and videography, services that were rapidly becoming essential in a digital first marketplace.The turning point came in 2020. When COVID-19 halted events and cut off traditional revenue streams, many creative businesses went dormant. Makube pivoted.“We moved into digital services; graphic design, live streaming, and social media management. That shift saved the business,” he says.More importantly, it repositioned the company within a more stable and scalable segment of the market; brand communication.What emerged was not just a service provider, but a business solution centre.Today, Scott Productions operates alongside Silent Brands, a specialised branding arm launched in 2022. Together, they offer an integrated ecosystem of services; content production, brand development, digital management, and event infrastructure. “We handle everything around a brand, from how it looks to how it performs,” Makube explains.That positioning has allowed the company to secure corporate clients across sectors, while also maintaining a presence in high profile events, from national marathons to entertainment showcases.Makube’s role as a private photographer to the President further shows the level of trust the business has built, an important currency in a competitive, reputation driven industry.Behind the visuals and campaigns lies a story; the commercialisation of creativity. As Botswana pushes to diversify its economy, sectors like media, branding, and digital marketing are becoming increasingly relevant. Yet, they remain under structured and often undervalued.Makube’s approach entails investing in in-house production, high end equipment, and a skilled team. It is a shift from creative work to creative industry. “We are building systems, not just delivering services,” he says. “That is how you grow and compete.”Even as the business grows, Makube is leveraging his platform to create access within the creative space.Through a watch party initiative of the Debswana World Athletics Relay Gaborone 26, supported by the Gambling Authority Botswana, Scott Productions brought together young creatives, entrepreneurs, and the public to engage with a major athletics event, free of charge.The concept blended entertainment with opportunity; emerging artists performed, networks were built, and audiences expanded. “It was not just about the event,” Makube says. “It was about creating a platform.”Looking ahead, Makube envisions building an Afro-centric business solution centre, one that contributes to a more independent and locally driven economy.

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