Absa Bank Botswana awarded 10 customers with goats and cows through its Win a Moraka campaign which is the bank’s initiative to promote the savings culture among Batswana. Managing Director, Keabetswe Pheko-Moshagane said since the launch of the campaign over the past 12 months as this has contributed to the bank's growth in profit. “Our customers are the driving force behind our interim results that were released to the market last week. Our profit before tax for the period was 448 million pula. We recorded a three percent growth in customer deposits and this campaign played a part in that. Our performance could not have been possible without the support and loyalty of you, our customers.” She reiterated that savings are not just about personal financial goals, but the cornerstone of any thriving economy.
The campaign was also a tool to enable our customers to sow seeds towards their goals and dreams. Pheko –Moshagane highlighted that the choice of the prizes was not random but a nod to the bank’s profound understanding that livestock is an integral part of Batswana's lives. “It symbolises not only wealth but also our cultural heritage and aspirations. By offering these prizes, we aimed to bridge the gap between modern banking and the rich traditions that defines us.” The bank has also rolled out several solutions including the Absa Mobi Tap, a payment solution that allows customers to accept payments through their mobile gadgets. It facilitates cashless transactions, enhancing the security of clients. Among the new banking solutions offered in the bank is the bespoke account meant for women business owners, the Absa ‘See Her Empowered (SHE)' account which provides many benefits to women owned businesses.
The campaign was also a tool to enable our customers to sow seeds towards their goals and dreams. Pheko –Moshagane highlighted that the choice of the prizes was not random but a nod to the bank’s profound understanding that livestock is an integral part of Batswana's lives. “It symbolises not only wealth but also our cultural heritage and aspirations. By offering these prizes, we aimed to bridge the gap between modern banking and the rich traditions that defines us.” The bank has also rolled out several solutions including the Absa Mobi Tap, a payment solution that allows customers to accept payments through their mobile gadgets. It facilitates cashless transactions, enhancing the security of clients. Among the new banking solutions offered in the bank is the bespoke account meant for women business owners, the Absa ‘See Her Empowered (SHE)' account which provides many benefits to women owned businesses.
