Botswana Creative Business Cup winner, Mmono joins global comp. in Denmark
Botswana Creative Business Cup Nicolette Chinomona says that government should channel funding and business support among youth towards the creative industry instead of focusing on traditional sectors. This year’s winner of the cup is Lebogang Mmono of Just Ginger Beverages. Chinomona told The Midweek Sun that she applied for the license of the international entrepreneurship competition because she noticed that local entrepreneurs, particularly youth, were not getting the necessary support. “I wanted to help develop the entrepreneurial ecosystem in the country by generating attention for startups that aren’t traditional, that are in the creative space and think out of the box; because there isn’t enough risk appetite for supporting those kinds of startups”, she said. Chinomona said that government has been quite deliberate in helping businesses start-ups, but the key challenge is that the government has to use the resources it has to fund business models that it feels can succeed and become a core part of the economy. “A lot of potential sponsors and funders are intimidated at the prospect of putting money into a local enterprise.”Chinomona said that it was only entrepreneurship that could change the economic dynamics of Batswana’s lives. “As a society we need to change the narrative around entrepreneurship, we need to begin to acknowledge that while entrepreneurial paths are fraught with risks and challenges, that entrepreneurship is also a huge part of developing a sustainable economy. “We need to be realistic, not everyone can have a conventional white-coller career. Someone has to produce the goods that people with careers want to spend their money on and entrepreneurs can make an excellent living and even thrive on that. I believe that changing the conversation around this means pushing back on the idea that failures become entrepreneurs.” Chinomona said since working with young entrepreneurs, she had noticed that one of the key things that they say they need is mentorship. “A lot of them have the raw skill but they don’t have the business skills to be able to sell what they can easily make. “And also they are hungry for community and collaboration, because being an entrepreneur can be isolating and discouraging.” Meanwhile, Mmono is preparing to take part in the global competition in Copenhagen, Denmark next month. She said she hoped to network and find ways to break into the global business sector by selling her uniquely Botswana products and partnering with other entrepreneurs.