Social Light: The ultimate solution for brand appeal

The advent of social media opened Mautsu’s eyes to a sea of opportunities to explore innovative solutions for creating employment in the areas of photography and publications.

Social Light is a media management company that specialises in creating targeted social media marketing, increasing brand recognition; improving brand loyalty, conversion, richer customer experiences, humanisation of brands and analysed feedback.  

“We work across different social media platforms including, Instagram, Youtube, Twitter, Facebook and LinkedIn,” says Mautsu.The 23-year -old Mautsu started exploring and testing his ideas while studying at the Botswana Accountancy College, where he was involved in voluntary work.

He was looking for something very challenging, a brand that could be accessed anywhere in the world. Mautsu started developing his portfolio project for Social Light in May 2014 through voluntary work. He has never received any external funding. 

Mautsu who is also the Human Resource Development Council (HRDC) Finance and Business representative for Small Medium Entrepreneurs (SMEs), has three employees and he takes time to educate them about the product.  Social Light spearheads new marketing in Africa by providing globally competitive services at affordable prices. 

It has so far developed social networks and provided services to key industry stakeholders among others Maitisong Festival, Botswana Institute of Chartered Accountants (BICA), Chain Reaction, Soul Food Comedy and Cappello.  

Mautsu believes that it is wonderful to sell to customers who have had prior experience with a brand. They streamline content and create social media presence as well as increase digital exposure by focusing on quality over quantity, he said. “Consumers are 71% more likely to make a purchase based on social media referrals. We are able to fulfil this objective by continuous immersion in research as well as observing, documenting and analysing trends and this increases brand recognition,” says Mautsu.

Research shows that there were 403 803 internet users in Botswana as of December 31, 2014, representing 18.5 percent of the population. Against this background Social Light intends to deliver tailor made marketing to these users specifically designed for their brand, events, products and services. “Through our wealth of experience, we can help you get your business to the right audiences anywhere in the world,” he said.

Mautsu believes that the services they offer can take many organisations to the next level of business. “There is nothing better than having customers becoming the voice of your brand. Make your brand appeal to the human side of your customers. Engage in conversation so they feel valued and give them a rich customer experience.”

He says they have medium to large clientelle and they are able to keep a successful customer base by continuous development in quality service and building of relationships.

“We also take care of our clients by educating them because they are key to our organisation and they need to have knowledge,” Mautsu said they connect the brand directly to the consumer; ensuring more value per marketing spend and an increase in effective consumer engagement. For the next ten years, Social Light sees itself being a global competitor, creating more jobs, and working with international companies.