Shell rolls out expansion plan

Vivo Energy Botswana is undertaking an expansion plan to offer more service and value at its service stations to meet customer needs through its new ‘Welcome’ convenience stores. The Welcome brand conveys a sense of hospitality, optimism and dynamism to meet the needs of customers. Launching the brand at Shell Marang Filling station in Francistown last week, Vivo Energy Supply and Distribution Manager, Oscar Isaacs said ‘Welcome’ offers convenience, variety and optimum satisfaction to customers, as it will have a shopping area and an eatery.

“Welcome is our very own warm modern convenience retail shop brand aimed to offer convenience, variety and optimum satisfaction to our customers. The opening of ‘Welcome’ convenience stores is a testimony to the real convenience that we want to bring to our customers,” said Isaacs. He said their objective is to bring the Shell brand closer to the people of Botswana by responding to the ever changing customer needs through providing them with high quality fuels, lubricants, shops, and other convenience retail products like quick service restaurants. Part of this objective also involves bringing new and exciting shop formats in the convenience retail space that provide customers with options and provide them with more offerings and more experiences.” Isaacs also highlighted that through the ‘Welcome’ shops, they aim to have the highest quality convenience offer in the Oil Marketing industry; through providing a superior customer service, right product range, refreshing ambiance and a high sense of professionalism.

He said the ‘Welcome’ brand shops would be rolled out to various Shell service stations across the country. Francistown City Mayor, Sylvia Muzila has applauded Vivo Energy Botswana for the new development pointing out that it brings benefits to the community as well as valuable employment opportunities to the youth in the area. “This is a very much welcome development due to job opportunities that will be availed to the youth of Francistown and surrounding areas. Developments such as this one contribute to boost the economy of the City of Francistown and in turn the country’s economy,” Muzila said.