Meet Mr. Smelling Good

Gadibolae Gadibolae is a man driven by passion. He is full of energy, which introduces him before he even opens his mouth. “I am Mr. Smelling Good, boosting the Confidence,” is how he introduces himself. He sells Desires Perfumes, which are known for their long-scent of 48 hours. “Their fragrance is very strong. Once you apply it, your confidence automatically gets boosted,” he says. But why perfumes? He says it is because he has done a research in the local market and found that Batswana like looking good and smelling nice. He states that since he started selling his products two years ago, they are selling like fat cakes. “Currently, I am building multi-residential housing from my perfume business,” says the husband and father of three, adding that his supplier is based in South Africa. He sells to both men and women. He says that in two years’ time, he sees the business fully grown, where he will be selling as a supplier. He says that he uses social media and face-to-face market to sell and promote his products. “I have customers from Jwaneng that come to Gaborone just to buy my products. They also hear about them from my already-existing clients,’ he says. His small body oils go for P50 while big perfumes cost P400 each on two-months instalments. Mr Smelling Good states that patience, perseverance and dedication are required in order for one to succeed in business. “Have the right attitude. Sometimes people don’t communicate when they know they are supposed to pay or they don’t pay on time. Don’t be short-tempered, just be good to them,” he says.