BEMA takes local products to the global market

The Botswana Exporters and Manufacturers Association (BEMA) has vowed to continue efforts to increase visibility for local products and manufacturing companies on the globe.

Speaking at the launch of the second edition of the BEMA Directory, Nkosi Mwaba, President of the Association said the publication provides dynamic support for manufacturers and exporters but not just a platform to showcase products.

“In most cases, the market doesn’t know who we are or where to find us. Our members often miss out on opportunities due to lack of information,” said Mwaba. He further said the second edition of the BEMA Directory signals a very positive development in the drive to support the international orientation of Botswana firms.

The Association says plans are in the pipeline to ensure that the directory is made available online to create more links between exporters and key buyers in the marketplace. “I am convinced that the business world, exporters’ associations and all those bodies and organisations that are striving for an export business culture in Botswana will turn the directory into an important tool for the networking and marketing of Botswana products,” Mwaba said.

Commenting on the directory, BEMA board member, Sagren Munsamy expressed optimism that the product will prop up the country’s exports. “It’s going to take Botswana a step further, ensuring that BEMA is spoken about,” said Munsamy.

Meanwhile BEMA Chief Executive Officer, Mmantlha Sankoloba said the Association is working on a number of projects to ensure the sector is well represented. She said one of the projects is a television program to be aired on DSTV.