Letshego unveils refreshed logo

Pan African micro lender, Letshego Holdings unveiled a refreshed look of its brand last week in Gaborone. The company has a clear strategy of building a leading African financial services group focused on financial inclusion.

Speaking at the company’s financial results stakeholder engagement on Friday, group head of corporate affairs, Mythri Sambasivan-George said, “Delivering on this will only be possible through strong relationships with our customers, with our strategic partners, and with communities. Our refreshed brand reflects this sense of Letshego, the company, providing support and upliftment through the base, and symbolising growth with our customers and communities through upward motion of the Letshego logo. Our promise to our stakeholders, ‘Let’s improve life’, comes alive as we share news of continued progress on strategic delivery.”

She also noted that as part of the company’s transformation process, it will rename some of its foreign based businesses during the year 2016. The businesses will be renamed Letshego.

The refreshed brand look and logo will also rollout in its 10 country footprint to build a leading financial services brand in the continent. “We believe this is an opportune time to refresh our brand as Letshego marks 18 years of existence this year, having made strides in diversifying across our footprint,” she added.

The company will also focus on delivering simple, appropriate and affordable solutions with access anytime, anywhere; with enhancements to customer access points continuing across the Letshego footprint.

Business Trends has also learnt that the use of mobile money is well established in Kenya and following this, similar initiatives will be explored in other countries with suitable environments.

New developments include securing a dedicated Letshego short code in Mozambique, Namibia and Rwanda plus registration of Faidika’s customer access points in Tanzania as agencies from the newly acquired Advans Bank Tanzania.

Moreover, the company said continued investment in people and systems has strengthened its operating platform, with Letshego Mozambique now live with USSD mobile banking. Additional customer solutions in partnership with a local mobile operator in Mozambique are planned for 2016, with similar initiatives being progressed in other deposit taking countries.

The enhancement of existing products to ensure continued market relevance continues while for micro and small enterprises, agriculture, health and education solutions have been piloted in East Africa.   

Letshego Holdings was incorporated in 1998, and is headquartered in Gaborone, Botswana and was publicly listed on the Botswana Stock Exchange in 2002.

It is a Botswana International Financial Services Centre - accredited holding company with lending and deposit taking subsidiaries across ten countries in Southern, East and West Africa-Botswana, Kenya, Lesotho, Mozambique, Namibia, Rwanda, Swaziland, Tanzania, Nigeria and Uganda.