BMW 1 Series: A New Era of Sheer Driving Pleasure
The German engineered BMW 1 Series, the absolute epitome of sheer driving pleasure in the premium compact segment, is ushering in its fourth generation with a host of enhancements in 2025. From a dynamic exterior redesign to a fully revamped drive portfolio and state-of-the-art chassis technology, the new BMW 1 Series continues to set the benchmark as the sportiest vehicle in its class.
The 1 Series was introduced some 20 years ago when the Bavarian based company decided to enter the premium compact segment that was dominated by the likes of the Volkswagen Golf, Ford Focus and Mazda 3. The original three series inherited BMW driving dynamics that saw it coming out with the famed rear wheel drive formula of the German company.
This made it a hit and instant success with drivers that enjoy rear driving thrills in small compact hatchback. Fast forward to 2024 and the 1 Series has taken a whole new direction and became a one of the most sort after cars in the compact premium car segment.
Cutting-Edge Design and Sustainability The new BMW 1 Series boasts a dynamic front end and hallmark BMW proportions, including a long bonnet, a passenger cell set well back, and a powerful rear end. The latest model has grown slightly, now measuring 4,361 mm in length, with a 2,670 mm wheelbase, 1,800 mm width, and 1,459 mm height. Its striking, flat front end and innovative radiator grille design underscores its sporty character. Efficiency and sustainability are at the core of the new BMW 1 Series. Equipped with 48-volt mild hybrid technology, the engines offer impressive efficiency. The production process emphasizes resource conservation and recycling, aligning with BMW's commitment to sustainability throughout the vehicle's lifecycle.
Interior Innovation and Comfort Inside, the new BMW 1 Series offers a modern, leather-free interior with a premium feel. The redesigned seats provide exceptional comfort, and options include sport seats with recycled polyester covers and the luxurious Veganza/Alcantara trim. The fully digital BMW Curved Display, featuring a 10.25-inch Information Display and a 10.7-inch Control Display, enhances the driving experience by reducing the number of physical controls and embracing digital technology.
Performance and Driving Dynamics At the pinnacle of the range, the BMW M135i xDrive features a 233 kW four-cylinder engine, capable of accelerating from 0 to 100 km/h in just 4.9 seconds. This model also includes the Adaptive M Chassis with sport steering and intelligent all-wheel drive, offering unparalleled driving dynamics. All engines in the new 1 Series lineup are part of BMW's latest modular engine family. South Africa will initially receive the three-cylinder BMW 118i and the BMW M135i xDrive, with the BMW 120i arriving in 2025. A 7-speed Steptronic transmission with dual clutch is standard across the range.
Advanced Chassis and Driving Aids The new BMW 1 Series benefits from enhanced body rigidity and advanced chassis technology, improving agility, steering precision, and cornering dynamics. The inclusion of a directly controlled wheel slip limitation, an integrated braking system, and standard 17-inch light-alloy wheels (18-inch on the M135i xDrive) ensures a superior driving experience. The optional M Sport Package further enhances performance with an Adaptive M Chassis, sport steering, and larger wheels.
Next-Generation Technology The new BMW 1 Series features an extensive array of automated driving and parking systems. Standard features include Driving Assistant with front collision warning, Lane Departure Warning, Exit Warning, and Traffic Sign Recognition. Optional systems like Steering and Lane Control Assist and Automatic Speed Limit Assist elevate the vehicle's safety and convenience. The new BMW Operating System 9 and BMW iDrive with QuickSelect offer intuitive vehicle control, enhanced by touch and voice functionality.
The BMW Digital Premium package includes a variety of digital services and apps, while smartphone integration with Apple CarPlay and Android Auto is standard. With its blend of cutting-edge design, innovative technology, and superior driving dynamics, the new BMW 1 Series redefines the compact premium segment. Scheduled for its South African debut in the fourth quarter of 2024, this model is set to continue BMW's 20-year legacy of excellence in the compact car market.